Instagram | Paton Media

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gemma@patonmedia.co.uk

Social Media & Content For The Little Guys

as the year comes to an end, I want to say a massive thank you to each & every client who has worked with me 🥳

It’s mad to think that almost 5 years ago I launched @patonmedia - never in a million years did I think I would meet so many incredible people, work on exciting initiatives and be invited into businesses across Scotland.

Next year I have something BIG in the pipeline…

I’m going so far out my comfort zone with this 😵‍💫 but if you’re never pushing, you’re not growing, so here we are 👀

See you on the other side 🪩

Gemma x

ps read each slide plz

as the year comes to an end, I want to say a massive thank you to each & every client who has worked with me 🥳

It’s mad to think that almost 5 years ago I launched @patonmedia - never in a million years did I think I would meet so many incredible people, work on exciting initiatives and be invited into businesses across Scotland.

Next year I have something BIG in the pipeline…

I’m going so far out my comfort zone with this 😵‍💫 but if you’re never pushing, you’re not growing, so here we are 👀

See you on the other side 🪩

Gemma x

ps read each slide plz

Content doesn’t just “look nice” …it fills diaries.

This client invested in a Content Day and now can’t take on new clients.

If 2026 is your growth year, this is your sign.

HI 👋🏽

DM me with your email address for an info pack 🚀

Love, Gemma x

Content doesn’t just “look nice” …it fills diaries.

This client invested in a Content Day and now can’t take on new clients.

If 2026 is your growth year, this is your sign.

HI 👋🏽

DM me with your email address for an info pack 🚀

Love, Gemma x

The 2025 @patonmedia awards 🪩

1. The “Diary Officially Closed Award” for a business who got to a point in the year where they couldn’t take on any new clients 👏🏽 the award goes to @soulfulshiftwellness 🖤

2. The “Quit Their Job & Went All In” Award for an individual who took their side hustle and made it their full time gig 🥹 the award goes to @beautonic__aesthetics

3. The “Followed The Plan To A T” Award - this client received their plan and followed it exactly as advised, not many do 🤗 the award goes to @hustle.salon

4. The “Stepped Up On Screen” Award from being nervous & unsure recording direct to camera to completely smashing it 📸 the award goes to @facebossglasgow

5. The “Most Innovative” Award is for a client who’s business was something I’d never seen before but insanely talented 👀 the award goes to @dadilonglocs

6. The “Certified Wild Card” Award for a client who last minute got in touch needing me in the door 🤭 the award goes to @hannahs_aestheticsuk

7. The “Still Here, Still Winning” Award for a loyal, long standing client who continues to smash goals and provide a service like no other 🫡 the award goes to @inkvisibletattooremoval

8. The “Best Day Ever” Award is for the best content day of the year 🐾 the award goes to @kerriesk9kutz

9. The “Quietly Smashing It” Award goes to someone who is consistent behind the scenes with a diary that is becoming more & more limited 🥹 the award goes to @lapremeclinic

10. The “Most In Demand” Award goes to a business that is always full up, that clients crave to be in the doors of 😍 the award goes to @_theskinhubbb

11. The “Outside The Box” Award goes to an individual who pivoted their business this year into a completely new area 🎂 the award goes to @whiskedupbylm

12. The “Most Community Driven” Award is for a business that does so much more for their clients than meets the eye 💪🏼 the award goes to @inspireffitness

13. The “Most Proud Of” Award is for an individual who has done so much this year, her business has grown exponentially 🏠 @christinemortgagesolutions

I have tons of other clients who I’ve worked with this year, each of them with their own story to tell.

Congrats x

The 2025 @patonmedia awards 🪩

1. The “Diary Officially Closed Award” for a business who got to a point in the year where they couldn’t take on any new clients 👏🏽 the award goes to @soulfulshiftwellness 🖤

2. The “Quit Their Job & Went All In” Award for an individual who took their side hustle and made it their full time gig 🥹 the award goes to @beautonic__aesthetics

3. The “Followed The Plan To A T” Award - this client received their plan and followed it exactly as advised, not many do 🤗 the award goes to @hustle.salon

4. The “Stepped Up On Screen” Award from being nervous & unsure recording direct to camera to completely smashing it 📸 the award goes to @facebossglasgow

5. The “Most Innovative” Award is for a client who’s business was something I’d never seen before but insanely talented 👀 the award goes to @dadilonglocs

6. The “Certified Wild Card” Award for a client who last minute got in touch needing me in the door 🤭 the award goes to @hannahs_aestheticsuk

7. The “Still Here, Still Winning” Award for a loyal, long standing client who continues to smash goals and provide a service like no other 🫡 the award goes to @inkvisibletattooremoval

8. The “Best Day Ever” Award is for the best content day of the year 🐾 the award goes to @kerriesk9kutz

9. The “Quietly Smashing It” Award goes to someone who is consistent behind the scenes with a diary that is becoming more & more limited 🥹 the award goes to @lapremeclinic

10. The “Most In Demand” Award goes to a business that is always full up, that clients crave to be in the doors of 😍 the award goes to @_theskinhubbb

11. The “Outside The Box” Award goes to an individual who pivoted their business this year into a completely new area 🎂 the award goes to @whiskedupbylm

12. The “Most Community Driven” Award is for a business that does so much more for their clients than meets the eye 💪🏼 the award goes to @inspireffitness

13. The “Most Proud Of” Award is for an individual who has done so much this year, her business has grown exponentially 🏠 @christinemortgagesolutions

I have tons of other clients who I’ve worked with this year, each of them with their own story to tell.

Congrats x

I recently had the pleasure of working with Sarah of @1.2.bebeauty 🖤

I met Sarah a few years ago when she was working a full time job, which was nothing to do with beauty…

But she always had something stirring inside, and knew that her set up wasn’t long term.

She started with a brow course.
Then a waxing course.
She launched her business at home.

➡️ Fast forward to today, she has a unit, a rebrand & a whole lot of talent, passion & determination.

This is her plan b.

Watching her grow has been unbelievable.

And highlights that if you really really want it, it’ll work.

I’m so proud of everything she’s achieved & so proud that I get to be a small part of that 📸

If you need help with your content, get in touch for a service pack.

Love Gemma xo

I recently had the pleasure of working with Sarah of @1.2.bebeauty 🖤

I met Sarah a few years ago when she was working a full time job, which was nothing to do with beauty…

But she always had something stirring inside, and knew that her set up wasn’t long term.

She started with a brow course.
Then a waxing course.
She launched her business at home.

➡️ Fast forward to today, she has a unit, a rebrand & a whole lot of talent, passion & determination.

This is her plan b.

Watching her grow has been unbelievable.

And highlights that if you really really want it, it’ll work.

I’m so proud of everything she’s achieved & so proud that I get to be a small part of that 📸

If you need help with your content, get in touch for a service pack.

Love Gemma xo

Are you looking to up your game in 2026?

I’m Gemma of @patonmedia & this year I have worked with a tonne of incredible business owners - people just like YOU 🖤

Each of them came to me for different reasons;
📸 couldn’t be bothered
📸 didn’t have time
📸 didn’t know how
📸 wanted to be more professional

but they all got the same outcome …

Banging content, that ultimately drove business to their door 🪩

If you’ve been waiting, watching - it’s time 👀

DM me with your email address and I’ll send over a service pack.

See you soon.
Gemma x

Are you looking to up your game in 2026?

I’m Gemma of @patonmedia & this year I have worked with a tonne of incredible business owners - people just like YOU 🖤

Each of them came to me for different reasons;
📸 couldn’t be bothered
📸 didn’t have time
📸 didn’t know how
📸 wanted to be more professional

but they all got the same outcome …

Banging content, that ultimately drove business to their door 🪩

If you’ve been waiting, watching - it’s time 👀

DM me with your email address and I’ll send over a service pack.

See you soon.
Gemma x

Getting into the spirit 🎁

Christmas markets @cameronhouselochlomond 🎄

End for my Granny meeting her hero 🎅🏼🥰

Getting into the spirit 🎁

Christmas markets @cameronhouselochlomond 🎄

End for my Granny meeting her hero 🎅🏼🥰

Did you know what you wanted to do with your life at 14, 15, or 16? 😵‍💫

You maybe thought you did but you’re now mid 30s doing something completely different…

Last night I got to speak to students of Renfrew High School at careers night.

While parents were pushing towards the “real job” stalls; NHS, Police, Teachers there I was a self employed marketing girlie explaining to those that came to talk to me that you can do anything that you want.

If you are passionate and want it badly enough you can make anything a success but also you can chop and change, you don’t need to have it all figured out right now.

Thank you to @ochilfudge for supplying tablet as my giveaways this year 🖤 went down a storm 👋🏽

Did you know what you wanted to do with your life at 14, 15, or 16? 😵‍💫

You maybe thought you did but you’re now mid 30s doing something completely different…

Last night I got to speak to students of Renfrew High School at careers night.

While parents were pushing towards the “real job” stalls; NHS, Police, Teachers there I was a self employed marketing girlie explaining to those that came to talk to me that you can do anything that you want.

If you are passionate and want it badly enough you can make anything a success but also you can chop and change, you don’t need to have it all figured out right now.

Thank you to @ochilfudge for supplying tablet as my giveaways this year 🖤 went down a storm 👋🏽

Every time I speak to a new client, they say one of these four things… 🥳

Running a business is already full-on, add social media, content, and marketing to the mix and suddenly it feels like a whole different game 😵‍💫

But here’s the thing each of these clients have in common:

They know it matters.
They know it’s an investment.
And they know it’s critical for their success.

So if…
✨ You don’t have the time
✨ You don’t have a clue
✨ Or you just can’t be f**ked

Message me your email address & let’s start 2026 with a bang.

The 2026 Paton Media diary is officially OPEN.

LET’S DO THIS. 🚀🔥

Every time I speak to a new client, they say one of these four things… 🥳

Running a business is already full-on, add social media, content, and marketing to the mix and suddenly it feels like a whole different game 😵‍💫

But here’s the thing each of these clients have in common:

They know it matters.
They know it’s an investment.
And they know it’s critical for their success.

So if…
✨ You don’t have the time
✨ You don’t have a clue
✨ Or you just can’t be f**ked

Message me your email address & let’s start 2026 with a bang.

The 2026 Paton Media diary is officially OPEN.

LET’S DO THIS. 🚀🔥

The bers so far 🤎

1. @createstudioglasgow content for me 🪩
2. @falkirkwheel to see @ochilfudge stocked
3. @ninezerosalon hit double figures 🔟
4. @charismaregent_glasgow launching something exciting
5. @inkvisibletattooremoval removing tattoo after tattoo after tattoo
6. @christinemortgagesolutions educating us on how to get on the property ladder
7. @_theskinhubbb back in action after maternity
8. @soulfulshiftwellness bringing Gua Sha’s to the market
9. @inspireffitness getting the folks of Barrhead fit
10. @lapremeclinic = the best place to get your feet sorted out
11. @epidermis_expert bringing facials up a tier
12. @craiclarder winning @scottishcraftbutchers award 😭
13. @facebossglasgow launching @skinrocks the first in Glasgow btw 👀
14. @includeme2club Gala Ball - the absolute best vibe
15. Meeting @lizmurdochmortgages
16. Went all the way to Queensferry for @rejuvskinclinic_
17. My gal @1.2.bebeauty rebranding, relaunching & being the #1 waxer in Renfrewshire
18. @craiclarder growing exponentially 🤯
19. @beautonic__aesthetics absolutely killing it as ever
20. Kings face is my reaction too 😵‍💫

📸: @patonmedia for all your content & marketing needs xo

+ so much more but I only have 20 spaces in the carousel 🫠

The bers so far 🤎

1. @createstudioglasgow content for me 🪩
2. @falkirkwheel to see @ochilfudge stocked
3. @ninezerosalon hit double figures 🔟
4. @charismaregent_glasgow launching something exciting
5. @inkvisibletattooremoval removing tattoo after tattoo after tattoo
6. @christinemortgagesolutions educating us on how to get on the property ladder
7. @_theskinhubbb back in action after maternity
8. @soulfulshiftwellness bringing Gua Sha’s to the market
9. @inspireffitness getting the folks of Barrhead fit
10. @lapremeclinic = the best place to get your feet sorted out
11. @epidermis_expert bringing facials up a tier
12. @craiclarder winning @scottishcraftbutchers award 😭
13. @facebossglasgow launching @skinrocks the first in Glasgow btw 👀
14. @includeme2club Gala Ball - the absolute best vibe
15. Meeting @lizmurdochmortgages
16. Went all the way to Queensferry for @rejuvskinclinic_
17. My gal @1.2.bebeauty rebranding, relaunching & being the #1 waxer in Renfrewshire
18. @craiclarder growing exponentially 🤯
19. @beautonic__aesthetics absolutely killing it as ever
20. Kings face is my reaction too 😵‍💫

📸: @patonmedia for all your content & marketing needs xo

+ so much more but I only have 20 spaces in the carousel 🫠

What a review 🤭

Promise I didn’t write it myself 👀

Recently I explained to someone the difference between a content creator and a marketer…

There are so many content people popping up, which is fab, but if you’re a small business, it’s not about just making things pretty or making your grid look cute.

Because that ain’t getting you sales or bookings and it definitely isn’t paying your bills ❌

A marketer is someone who understands you, your customers, and knows how to educate and entice people into buying into you. There are so many ways to do that, but if your posts are pretty and have no substance, best believe your competitor will grab those clients first.

You may be getting likes but are you getting an income stream?

Thank you so much for this incredible Google review 🖤

Gemma x

What a review 🤭

Promise I didn’t write it myself 👀

Recently I explained to someone the difference between a content creator and a marketer…

There are so many content people popping up, which is fab, but if you’re a small business, it’s not about just making things pretty or making your grid look cute.

Because that ain’t getting you sales or bookings and it definitely isn’t paying your bills ❌

A marketer is someone who understands you, your customers, and knows how to educate and entice people into buying into you. There are so many ways to do that, but if your posts are pretty and have no substance, best believe your competitor will grab those clients first.

You may be getting likes but are you getting an income stream?

Thank you so much for this incredible Google review 🖤

Gemma x

How was your Sunday? We had Tea with Naughty Sheep 🐑

Thank you to Beccy who taught us so much about her gorgeous rescued sheep 🤍

@naughty.sheep

Shout out Dougal, Harrison & Finn 🐏

👋🏽

How was your Sunday? We had Tea with Naughty Sheep 🐑

Thank you to Beccy who taught us so much about her gorgeous rescued sheep 🤍

@naughty.sheep

Shout out Dougal, Harrison & Finn 🐏

👋🏽

Everybody thinks it’s only them.

Let me tell you.

It’s everybody.

Nerves, can’t remember their names, making a right mess - it happens every time!

If you’re one of my clients, please tell future clients how you got on 👇🏽🤪

Everybody thinks it’s only them.

Let me tell you.

It’s everybody.

Nerves, can’t remember their names, making a right mess - it happens every time!

If you’re one of my clients, please tell future clients how you got on 👇🏽🤪

Something I always ask my clients and now I’m asking YOU 🤪

When you open this app, do you scroll down or across first?

That simple action reveals your content behaviour 👀

And if most people behave like you… it tells you exactly what to focus on.

Start posting more STORY content, that’s where attention lives ‼️

What are you? A scroll down or a scroll across? Tell me 🥳

Gem x

Something I always ask my clients and now I’m asking YOU 🤪

When you open this app, do you scroll down or across first?

That simple action reveals your content behaviour 👀

And if most people behave like you… it tells you exactly what to focus on.

Start posting more STORY content, that’s where attention lives ‼️

What are you? A scroll down or a scroll across? Tell me 🥳

Gem x

@includeme2club you have my heart 🖤

What a night
What an experience
What an organisation

Same again next year?! 🥳

📸: @garry_spence of @clyde1official
🎤: @kirsteen_harvey
🎙️: @kevinmcguireofficial
🪩: @erinponsonbymusic

📍: @hiltonglasgow

@includeme2club you have my heart 🖤

What a night
What an experience
What an organisation

Same again next year?! 🥳

📸: @garry_spence of @clyde1official
🎤: @kirsteen_harvey
🎙️: @kevinmcguireofficial
🪩: @erinponsonbymusic

📍: @hiltonglasgow

ATTENTION ❗️❗️❗️

To every single person who buys products, any products & books services, any service…

What makes you choose to book or buy?

Is it content? Proof? Influence? Recommendations? Something else?

Tell me below please 🖤 love, Gem xo

ATTENTION ❗️❗️❗️

To every single person who buys products, any products & books services, any service…

What makes you choose to book or buy?

Is it content? Proof? Influence? Recommendations? Something else?

Tell me below please 🖤 love, Gem xo

Anybody else watch queen VB on Netflix yet?

Knowing your target audience is crucial for any business that’s basic… but see when your target is YOU, that changes the game a bit.

I suppose it should make it easier;

what you enjoy, your target will enjoy
what you like to do, your target will likely like to do

So ask yourself, who’s your target? And if it’s you, would you engage with the content you are putting out to the world?

Let me know 🖤 Gem x

#victoriabeckham #netflix #authenticself #smallbusinesssuccess #selfemployedwomen

Anybody else watch queen VB on Netflix yet?

Knowing your target audience is crucial for any business that’s basic… but see when your target is YOU, that changes the game a bit.

I suppose it should make it easier;

what you enjoy, your target will enjoy
what you like to do, your target will likely like to do

So ask yourself, who’s your target? And if it’s you, would you engage with the content you are putting out to the world?

Let me know 🖤 Gem x

#victoriabeckham #netflix #authenticself #smallbusinesssuccess #selfemployedwomen

Swipe to the end for a question… 🧐

Tell me your answer in the comments 👇🏽👀

Swipe to the end for a question… 🧐

Tell me your answer in the comments 👇🏽👀

Lauren & I were doing some to camera pieces & I flung this question in with no warning 🤭

She did good… 👀🤣

📸: @beautonic__aesthetics @lola_mearns

Lauren & I were doing some to camera pieces & I flung this question in with no warning 🤭

She did good… 👀🤣

📸: @beautonic__aesthetics @lola_mearns

Little lessons for today 🖤

Which one did you need to hear?

Mine is “stop in the moment” 🤭

Gem xo

Little lessons for today 🖤

Which one did you need to hear?

Mine is “stop in the moment” 🤭

Gem xo

Hi I’m Gemma of @patonmedia 🤎

I work with tonnes of incredible business owners across various sectors why?!!

Because I want them to FLY!!!!

There are TWO sides of @patonmedia 👇🏽

THE CONTENT DAY: I come to your place of work, get all the content you want, need, DREAM & edit it so you have a bank of banging content ready to go.

CONTENT SCHOOL: you learn everything when it comes to the WHAT, the WHY & the HOW of content. So you can implement right away 👏🏽

Is this vid a belter? Let me know in the comments plz 🥂

Want more info? Send me a DM with your email address for an info pack 🤟🏽📸

G xo

Hi I’m Gemma of @patonmedia 🤎

I work with tonnes of incredible business owners across various sectors why?!!

Because I want them to FLY!!!!

There are TWO sides of @patonmedia 👇🏽

THE CONTENT DAY: I come to your place of work, get all the content you want, need, DREAM & edit it so you have a bank of banging content ready to go.

CONTENT SCHOOL: you learn everything when it comes to the WHAT, the WHY & the HOW of content. So you can implement right away 👏🏽

Is this vid a belter? Let me know in the comments plz 🥂

Want more info? Send me a DM with your email address for an info pack 🤟🏽📸

G xo

I had the incredible @miintcleaninguk in recently to gut my home & I was gobsmacked at the results 🤯

Saving me so much time - time that is so valuable right now 🙌🏼

Thank you @miintcleaninguk 🥂

Gem xo

I had the incredible @miintcleaninguk in recently to gut my home & I was gobsmacked at the results 🤯

Saving me so much time - time that is so valuable right now 🙌🏼

Thank you @miintcleaninguk 🥂

Gem xo

Did you know I do a podcast?! 🥸

And each episode features a VERY special guest… 👀

Whether it’s a small business owner, someone that runs a charity or someone that deserves the spotlight.

Let me tell you something about each of them:

Ashley of @afta.interiors has gone against all odds to create an INCREDIBLE business, her skill & eye for interior has set the standard

Ashleigh of @thepamperpod10 does it all, but her newest baby is acupuncture, a treatment for so many issues like stress, bloating, fertility & so much more.

Kez of @stellardetailing23 doesnt just clean yer bogging car, he details every single section so it is sparkling.

Emily of @emily_intheoutdoors is a class Yoga teacher & offers sessions throughout Renfrewshire & online 🧘🏼‍♀️

Lindsey of @whiskedupbylm not only makes cakes but also teaches you how to decorate in her new classes. A fun night for you & your pals or if you seriously want to learn.

ALL EPISODES IN LINK IN BIO.

Please SUBSCRIBE on Spotify & YouTube 🎙️

Did you know I do a podcast?! 🥸

And each episode features a VERY special guest… 👀

Whether it’s a small business owner, someone that runs a charity or someone that deserves the spotlight.

Let me tell you something about each of them:

Ashley of @afta.interiors has gone against all odds to create an INCREDIBLE business, her skill & eye for interior has set the standard

Ashleigh of @thepamperpod10 does it all, but her newest baby is acupuncture, a treatment for so many issues like stress, bloating, fertility & so much more.

Kez of @stellardetailing23 doesnt just clean yer bogging car, he details every single section so it is sparkling.

Emily of @emily_intheoutdoors is a class Yoga teacher & offers sessions throughout Renfrewshire & online 🧘🏼‍♀️

Lindsey of @whiskedupbylm not only makes cakes but also teaches you how to decorate in her new classes. A fun night for you & your pals or if you seriously want to learn.

ALL EPISODES IN LINK IN BIO.

Please SUBSCRIBE on Spotify & YouTube 🎙️

Spotlight on INKVISIBLE TATTOO REMOVAL | GLASGOW 📍

The most premium destination for tattoo removal, Scott & Becca are incredible at what they do.

Removing any tattoo, any colour, any shape, any size.

For those that say it doesn’t work - go and look at their before and afters 🥸

They get real results & are completely transparent about the whol process 🤟🏽

Situated in Glasgow City Centre @inkvisibletattooremoval

#smallbusinessglasgow #glasgowtattooremoval #lasertattooremoval #glasgowtiktok

Spotlight on INKVISIBLE TATTOO REMOVAL | GLASGOW 📍

The most premium destination for tattoo removal, Scott & Becca are incredible at what they do.

Removing any tattoo, any colour, any shape, any size.

For those that say it doesn’t work - go and look at their before and afters 🥸

They get real results & are completely transparent about the whol process 🤟🏽

Situated in Glasgow City Centre @inkvisibletattooremoval

#smallbusinessglasgow #glasgowtattooremoval #lasertattooremoval #glasgowtiktok

HOW TO SUPPORT A SMALL BIZ 👇🏽

1. Reshare their posts - by tagging them on your story (make sure to do the @) this lets other people who maybe don’t know they exist see them.

2. Comment - it’s good for the algorithm 🫡

3. Write a review - It you have used them before make sure to write a review, this can help potential clients or customers in their decision making.

4. Word of mouth - still the absolute GOAT!!! Tell your work, tell the gym, tell your Tinder date 🥸 tell the world!!!

Don’t think because you haven’t booked or bought that you aren’t supportive, because by doing these little things above, you are supporting in more ways than you know 🤎

Gem xo

HOW TO SUPPORT A SMALL BIZ 👇🏽

1. Reshare their posts - by tagging them on your story (make sure to do the @) this lets other people who maybe don’t know they exist see them.

2. Comment - it’s good for the algorithm 🫡

3. Write a review - It you have used them before make sure to write a review, this can help potential clients or customers in their decision making.

4. Word of mouth - still the absolute GOAT!!! Tell your work, tell the gym, tell your Tinder date 🥸 tell the world!!!

Don’t think because you haven’t booked or bought that you aren’t supportive, because by doing these little things above, you are supporting in more ways than you know 🤎

Gem xo

5 things I’ve learned since launching my first business in 2020: 💡

🥸 It’s okay to say no. At the start, I said yes to everything ❌ but sometimes the client isn’t the right match, and sometimes I’m not the right match for the client. And that’s okay.

😵‍💫 Burnout is VERY real. Finding the balance can be difficult & I’m still learning how to 🤎

🥲 Look back as much as you look forward. Big goals are exciting, but pause sometimes, reflect on how far you’ve come, and don’t be hard on yourself, you’re doing great!

🫡 Authenticity wins. Find your own feet, your own style, and your own way of doing things. It took me a long time to really work out what I wanted @patonmedia to be 📸

🤗 Collaboration over competition. There’s enough work for everyone.

💬 What’s one lesson YOU’ve learned running your business? Do any of these resonate with you? ✨

5 things I’ve learned since launching my first business in 2020: 💡

🥸 It’s okay to say no. At the start, I said yes to everything ❌ but sometimes the client isn’t the right match, and sometimes I’m not the right match for the client. And that’s okay.

😵‍💫 Burnout is VERY real. Finding the balance can be difficult & I’m still learning how to 🤎

🥲 Look back as much as you look forward. Big goals are exciting, but pause sometimes, reflect on how far you’ve come, and don’t be hard on yourself, you’re doing great!

🫡 Authenticity wins. Find your own feet, your own style, and your own way of doing things. It took me a long time to really work out what I wanted @patonmedia to be 📸

🤗 Collaboration over competition. There’s enough work for everyone.

💬 What’s one lesson YOU’ve learned running your business? Do any of these resonate with you? ✨

If you know me, you know I love a small business so does @craiclarder 👀☺️

I found @ochilfudge in a beautiful Bothy in Ayrshire called @elfbothy

If you are all about shopping small, and eating less preservative rubbish visit @elfbothy & shop at @ochilfudge ✨

Thank you for coming to my Ted Talk 🤪

#shopsmall #farmshop #fudgelovers #smallbusinessuk #eatbetter

If you know me, you know I love a small business so does @craiclarder 👀☺️

I found @ochilfudge in a beautiful Bothy in Ayrshire called @elfbothy

If you are all about shopping small, and eating less preservative rubbish visit @elfbothy & shop at @ochilfudge ✨

Thank you for coming to my Ted Talk 🤪

#shopsmall #farmshop #fudgelovers #smallbusinessuk #eatbetter

Spotlight on @hustle.salon 💇🏽‍♀️

I worked with Arlene & the girls at Hustle back at the beginning of the year 🪮

When I met with Arlene she had very specific goals she wanted to achieve & she did so within a few short weeks.

The dynamic of the salon was so fun, energetic & down to earth and the content reflected that.

If you’re in Kilmarnock - Hustle is the only place you should be 🖤

Spotlight on @hustle.salon 💇🏽‍♀️

I worked with Arlene & the girls at Hustle back at the beginning of the year 🪮

When I met with Arlene she had very specific goals she wanted to achieve & she did so within a few short weeks.

The dynamic of the salon was so fun, energetic & down to earth and the content reflected that.

If you’re in Kilmarnock - Hustle is the only place you should be 🖤

Spotlight on @lapremeclinic 🖤

Our feet hold us up.
They get us from A to B.
But 90% of the people reading / watching this probably don’t take care of their feet which can lead to issues, pain & discomfort.

The best bit of my job is working with absolutely incredible individuals in their fields - Laura is one of them.

Laura wanted to make @lapremeclinic a space where medical care met aesthetic care, so her patients felt confident in their feet again.

Whatever your issue is she can sort 👣

Follow & book with @lapremeclinic

Gemma x

Spotlight on @lapremeclinic 🖤

Our feet hold us up.
They get us from A to B.
But 90% of the people reading / watching this probably don’t take care of their feet which can lead to issues, pain & discomfort.

The best bit of my job is working with absolutely incredible individuals in their fields - Laura is one of them.

Laura wanted to make @lapremeclinic a space where medical care met aesthetic care, so her patients felt confident in their feet again.

Whatever your issue is she can sort 👣

Follow & book with @lapremeclinic

Gemma x

The 🖤 cake

@whiskedupbylm on my recent episode of Hype Club podcast 🥂

I’ll say it once
I’ll say it twice
I’ll say it a million times

Her cakes her 10/10

Get her booked for your next bday, event or casual Saturday night 🥹👀

And subscribe to the podcast on Spotify & YouTube it would mean a lot 🙃

Gem xo

The 🖤 cake

@whiskedupbylm on my recent episode of Hype Club podcast 🥂

I’ll say it once
I’ll say it twice
I’ll say it a million times

Her cakes her 10/10

Get her booked for your next bday, event or casual Saturday night 🥹👀

And subscribe to the podcast on Spotify & YouTube it would mean a lot 🙃

Gem xo

July, you’ve been a dream ✨ Here’s a little roundup of some of the amazing people and businesses I’ve had the pleasure of working with this month:

1️⃣ @soulfulshiftwellness – Kirsty is the most beautiful soul inside and out. Loved every second working with her and I’m already counting down till our next content day.

2️⃣ @facebossglasgow – Kirsty is an absolute G! Combining injectables with skincare to get you glowing from the inside out. Also Barrhead based 👀

3️⃣ @ochilfudge – Small-batch Scottish fudge made in Alloa 🍫 They supply the likes of Edinburgh Castle, Wallace Monument, Falkirk Wheel & Blair Drummond – so next time you pick up fudge from any of these places, you actually are supporting small biz.

4️⃣ @kam.wellnessretreat – The most gorgeous head spa destination where you and your mum, sister, or bestie can enjoy treatments side by side.

5️⃣ @inkvisibletattooremoval – The GOAT of laser tattoo removal 💪 They have the skills and the tech to say goodbye to unwanted ink.

6️⃣ @christinemortgagesolutions – The best mortgage adviser to ever live (not even biased).

7️⃣ @cosmetix.___ – A staple for injectables & advanced skin treatments. The girls here are seriously skilled at what they do.

8️⃣ @whiskedupbylm – What a fab event! Her cake decorating classes are now the talk of the town – and for good reason 🎂

9️⃣ @skinvisibleskincare – Advanced facials & body treatments that are results-driven and make you feel incredible.

🔟 @beautonic__aesthetics – Absolute queen of aesthetics 👑 Working with her is a dream and I learn something new every time.

1️⃣1️⃣ @hannahs_aestheticsuk – Glasgow’s #1 for aesthetics training and an all-round icon! Didn’t stop laughing from start to finish, such a hunny!

Feeling so lucky to work with such talented, inspiring people every single month 💛 Here’s to an even bigger August! 📸🥂🤪👀🤯

Love you always,
Gem xo

July, you’ve been a dream ✨ Here’s a little roundup of some of the amazing people and businesses I’ve had the pleasure of working with this month:

1️⃣ @soulfulshiftwellness – Kirsty is the most beautiful soul inside and out. Loved every second working with her and I’m already counting down till our next content day.

2️⃣ @facebossglasgow – Kirsty is an absolute G! Combining injectables with skincare to get you glowing from the inside out. Also Barrhead based 👀

3️⃣ @ochilfudge – Small-batch Scottish fudge made in Alloa 🍫 They supply the likes of Edinburgh Castle, Wallace Monument, Falkirk Wheel & Blair Drummond – so next time you pick up fudge from any of these places, you actually are supporting small biz.

4️⃣ @kam.wellnessretreat – The most gorgeous head spa destination where you and your mum, sister, or bestie can enjoy treatments side by side.

5️⃣ @inkvisibletattooremoval – The GOAT of laser tattoo removal 💪 They have the skills and the tech to say goodbye to unwanted ink.

6️⃣ @christinemortgagesolutions – The best mortgage adviser to ever live (not even biased).

7️⃣ @cosmetix.___ – A staple for injectables & advanced skin treatments. The girls here are seriously skilled at what they do.

8️⃣ @whiskedupbylm – What a fab event! Her cake decorating classes are now the talk of the town – and for good reason 🎂

9️⃣ @skinvisibleskincare – Advanced facials & body treatments that are results-driven and make you feel incredible.

🔟 @beautonic__aesthetics – Absolute queen of aesthetics 👑 Working with her is a dream and I learn something new every time.

1️⃣1️⃣ @hannahs_aestheticsuk – Glasgow’s #1 for aesthetics training and an all-round icon! Didn’t stop laughing from start to finish, such a hunny!

Feeling so lucky to work with such talented, inspiring people every single month 💛 Here’s to an even bigger August! 📸🥂🤪👀🤯

Love you always,
Gem xo

Absolutely loved working with Kirsty from @soulfulshiftwellness 🖤

She’s a truly beautiful soul, offering powerful, transformative treatments.

Kirsty is deeply committed to ongoing education, which allows her to offer advanced therapies like the Buccal facial, cavitation, and enhanced lymphatic drainage.

Splitting her time between Glasgow and Elgin, she’s in high demand — and for good reason. It’s not easy to get an appointment, and I couldn’t be prouder of everything she’s built.

She’s already booked her next content day 📸🫡🖤

Absolutely loved working with Kirsty from @soulfulshiftwellness 🖤

She’s a truly beautiful soul, offering powerful, transformative treatments.

Kirsty is deeply committed to ongoing education, which allows her to offer advanced therapies like the Buccal facial, cavitation, and enhanced lymphatic drainage.

Splitting her time between Glasgow and Elgin, she’s in high demand — and for good reason. It’s not easy to get an appointment, and I couldn’t be prouder of everything she’s built.

She’s already booked her next content day 📸🫡🖤

The Paton Media origin story…📸

Tell me yours 🙃

Ps all those photos were taken round about the time I launched @patonmedia 👀 how nostalgic xo

The Paton Media origin story…📸

Tell me yours 🙃

Ps all those photos were taken round about the time I launched @patonmedia 👀 how nostalgic xo

SEASON 3 EPISODE 10 with @whiskedupbylm 🧁

Home Economics Teacher turned Glasgow Cake Baker turned Cake Decorating Teacher 💛

In this episode of the Hype Club Podcast, I sit down with Lindsey of Whisked Up by LM, a talented baker from Barrhead, Glasgow, who turned her passion for baking into a booming cake business alongside her career as a home economics teacher.

We talk about how she launched Whisked Up by LM, her journey balancing motherhood and business, and how she grew a loyal following thanks to her stunning cake designs and delicious flavours. Lindsey shares insight into current cake trends, wedding cakes, viral burn-away cakes, and even the infamous heart cake drama.

We also dive into her newest venture—cake decorating classes across Glasgow, designed for beginners and cake enthusiasts alike.

Whether you’re searching for tips on how to start a cake business, looking for Glasgow-based baking classes, or just love a good small business story—this episode is for you.

Lindsey hyped up:
@thebakingclubscotland
@themumclubglasgow
@themumclubeastrenfrewshire

🎂 Connect with Lindsey: ⁠@whiskedupbylm
📍 Based in Barrhead, Glasgow
🎧 Subscribe for weekly episodes with inspiring creatives, entrepreneurs, and changemakers.

#hypeclubpodcast #smallbusinesspodcast #womeninbusiness #glasgowscotland #businesspodcast #muminbusiness #supportsmallbusiness #glasgowbaker #barrheadbaker #barrhead #heartcakes #burnawaycakes #womenwhobake

SEASON 3 EPISODE 10 with @whiskedupbylm 🧁

Home Economics Teacher turned Glasgow Cake Baker turned Cake Decorating Teacher 💛

In this episode of the Hype Club Podcast, I sit down with Lindsey of Whisked Up by LM, a talented baker from Barrhead, Glasgow, who turned her passion for baking into a booming cake business alongside her career as a home economics teacher.

We talk about how she launched Whisked Up by LM, her journey balancing motherhood and business, and how she grew a loyal following thanks to her stunning cake designs and delicious flavours. Lindsey shares insight into current cake trends, wedding cakes, viral burn-away cakes, and even the infamous heart cake drama.

We also dive into her newest venture—cake decorating classes across Glasgow, designed for beginners and cake enthusiasts alike.

Whether you’re searching for tips on how to start a cake business, looking for Glasgow-based baking classes, or just love a good small business story—this episode is for you.

Lindsey hyped up:
@thebakingclubscotland
@themumclubglasgow
@themumclubeastrenfrewshire

🎂 Connect with Lindsey: ⁠@whiskedupbylm
📍 Based in Barrhead, Glasgow
🎧 Subscribe for weekly episodes with inspiring creatives, entrepreneurs, and changemakers.

#hypeclubpodcast #smallbusinesspodcast #womeninbusiness #glasgowscotland #businesspodcast #muminbusiness #supportsmallbusiness #glasgowbaker #barrheadbaker #barrhead #heartcakes #burnawaycakes #womenwhobake

Looking for something fun and different to do in Glasgow?

@whiskedupbylm is now running cake decorating classes—and they’re the perfect mix of relaxed, creative, and just a bit of messy fun.

No experience needed. Just come along, decorate your own cake, and enjoy a great night with friends 🖤

#CakeDecoratingClassGlasgow #GlasgowEvents #ThingsToDoInGlasgow #WhiskedUpByLM #CakeClassGlasgow #CreativeWorkshopsGlasgow #GirlsNightGlasgow #BakingClassGlasgow

Looking for something fun and different to do in Glasgow?

@whiskedupbylm is now running cake decorating classes—and they’re the perfect mix of relaxed, creative, and just a bit of messy fun.

No experience needed. Just come along, decorate your own cake, and enjoy a great night with friends 🖤

#CakeDecoratingClassGlasgow #GlasgowEvents #ThingsToDoInGlasgow #WhiskedUpByLM #CakeClassGlasgow #CreativeWorkshopsGlasgow #GirlsNightGlasgow #BakingClassGlasgow

When I read this quote out on the podcast with @lashstudiobymegann - I felt it hit differently…

There’s peace in remembering we’re not supposed to have it all figured out.

You don’t need the full map to keep walking.

You just need to trust that you’re not walking alone.

My Grandpa drummed into me:
“What’s for you will not go by you.”

Wherever you are right now—even if it’s messy or uncertain—this is part of it.

You never know what’s round the corner 🙃

S3EP9 - @lashstudiobymegann

#FaithInTheProcess #PeaceInTheUnknown #WhatIsForYouWontGoByYou #PodcastClip #WordsThatStay

When I read this quote out on the podcast with @lashstudiobymegann - I felt it hit differently…

There’s peace in remembering we’re not supposed to have it all figured out.

You don’t need the full map to keep walking.

You just need to trust that you’re not walking alone.

My Grandpa drummed into me:
“What’s for you will not go by you.”

Wherever you are right now—even if it’s messy or uncertain—this is part of it.

You never know what’s round the corner 🙃

S3EP9 - @lashstudiobymegann

#FaithInTheProcess #PeaceInTheUnknown #WhatIsForYouWontGoByYou #PodcastClip #WordsThatStay

You’re not lazy. You’re not bad at content. You just don’t have the right support (yet).

If content feels hard, it’s because you’re trying to do it all alone — with zero structure, no plan, and a load of pressure to “show up” daily.

That’s where I come in 👇

✅ Book a Content Day if you want to leave with a bank of content DONE and feel confident showing up.
✅ Join Content School if you want to learn how to make content work for you, even if you’re not a “natural” at it.

Whether you’re overwhelmed, overthinking, or just over it — I’ve built these services for you.
Let’s make content the easiest part of your business.

📩 DM me for more info or to book in

See you soon 🤎

Gem xo

You’re not lazy. You’re not bad at content. You just don’t have the right support (yet).

If content feels hard, it’s because you’re trying to do it all alone — with zero structure, no plan, and a load of pressure to “show up” daily.

That’s where I come in 👇

✅ Book a Content Day if you want to leave with a bank of content DONE and feel confident showing up.
✅ Join Content School if you want to learn how to make content work for you, even if you’re not a “natural” at it.

Whether you’re overwhelmed, overthinking, or just over it — I’ve built these services for you.
Let’s make content the easiest part of your business.

📩 DM me for more info or to book in

See you soon 🤎

Gem xo

This is the product spotlight for the rest of my life… 🫡👀

@craiclarder

Pure sick of him grafting 159371 hours a day, talking about blends, bees, farms, butchers shite… so if he’s out in a field he’s not annoying me anymore 🐝

@craiclarder

If you’ve no tried Craic yet — get on it.
It’s the flavour yer dinners are missing.
Stockists, hit him up 👍

And give it a follow while you’re here.

@craiclarder

This is the product spotlight for the rest of my life… 🫡👀

@craiclarder

Pure sick of him grafting 159371 hours a day, talking about blends, bees, farms, butchers shite… so if he’s out in a field he’s not annoying me anymore 🐝

@craiclarder

If you’ve no tried Craic yet — get on it.
It’s the flavour yer dinners are missing.
Stockists, hit him up 👍

And give it a follow while you’re here.

@craiclarder

Talking Faith Without the Stereotypes | A Conversation with Megan of @lashstudiobymegann 🎙️📸

In this episode of Hype Club, I sit down with Megan to have a raw and refreshing conversation about Christianity, faith, and spiritual growth—topics that often feel off-limits, especially among young people.

Together, we explore what faith means to us personally. Megan, who attends @refuge.paisley Church, and I, from Bourock Parish Church in Barrhead share our honest experiences with religion—not as something restrictive or “bible-bashing,” but as a powerful guide for becoming the best version of yourself.

We discuss how the stories in the Bible are rich with meaning, metaphor, and relevance for modern life, and why talking about Christianity should be encouraged, not avoided.

If you’ve ever felt like faith isn’t for you or that it’s too “out there” to talk about—this episode might just shift your perspective.

🎧 Available now on Spotify and YouTube.

Please like, subscribe & SHARE THE HYPE ✨

#hypeclubpodcast #faith #christianity #churchofscotland

Talking Faith Without the Stereotypes | A Conversation with Megan of @lashstudiobymegann 🎙️📸

In this episode of Hype Club, I sit down with Megan to have a raw and refreshing conversation about Christianity, faith, and spiritual growth—topics that often feel off-limits, especially among young people.

Together, we explore what faith means to us personally. Megan, who attends @refuge.paisley Church, and I, from Bourock Parish Church in Barrhead share our honest experiences with religion—not as something restrictive or “bible-bashing,” but as a powerful guide for becoming the best version of yourself.

We discuss how the stories in the Bible are rich with meaning, metaphor, and relevance for modern life, and why talking about Christianity should be encouraged, not avoided.

If you’ve ever felt like faith isn’t for you or that it’s too “out there” to talk about—this episode might just shift your perspective.

🎧 Available now on Spotify and YouTube.

Please like, subscribe & SHARE THE HYPE ✨

#hypeclubpodcast #faith #christianity #churchofscotland

Week in life of @patonmedia

1. Monday with Kirsty of @soulfulshiftwellness - Kirsty offers an incredible range of treatments including Neurocalm, something I think we all need 🧘🏼‍♀️

2. King at @doggy_day_dreams getting a row for being naughty 👀 it’s no like him

3. Tuesday at @studio23renfrewshire recording back to back podcasts with two very exciting guests, sponsored by @craiclarder - if you don’t know, get to know 🫡

4. Wednesday at @ochilfudge in Alloa, this team manufacture Tablet & Fudge for some of the biggest locations such as Edinburgh Castle, Wallace Monument, Glenfinnan Train, Falkirk Wheel plus hunners of farm shops - shop their website 👇🏽

5. Friday at @cosmetix.___ planning their first content day - stay tuned 📸

6. Friday with @whiskedupbylm planning her first content evening, think hen party but with piping bags 👀

7. Saturday breakfast celebrating my Aunt’s birthday with my mom & granny @millandbrae

8. Saturday PM shift with the gorgeous @facebossglasgow - a Barrhead staple 👏🏽

9. Finishing off the week with @jamesmctaggartjm at @foodfortysix 🤤☀️

It’s been a busy one… but busy & blessed - tomorrow we do it all again 🥂

Gem xo

Week in life of @patonmedia

1. Monday with Kirsty of @soulfulshiftwellness - Kirsty offers an incredible range of treatments including Neurocalm, something I think we all need 🧘🏼‍♀️

2. King at @doggy_day_dreams getting a row for being naughty 👀 it’s no like him

3. Tuesday at @studio23renfrewshire recording back to back podcasts with two very exciting guests, sponsored by @craiclarder - if you don’t know, get to know 🫡

4. Wednesday at @ochilfudge in Alloa, this team manufacture Tablet & Fudge for some of the biggest locations such as Edinburgh Castle, Wallace Monument, Glenfinnan Train, Falkirk Wheel plus hunners of farm shops - shop their website 👇🏽

5. Friday at @cosmetix.___ planning their first content day - stay tuned 📸

6. Friday with @whiskedupbylm planning her first content evening, think hen party but with piping bags 👀

7. Saturday breakfast celebrating my Aunt’s birthday with my mom & granny @millandbrae

8. Saturday PM shift with the gorgeous @facebossglasgow - a Barrhead staple 👏🏽

9. Finishing off the week with @jamesmctaggartjm at @foodfortysix 🤤☀️

It’s been a busy one… but busy & blessed - tomorrow we do it all again 🥂

Gem xo

A snapshot of this year so far… 📸

I can’t believe it’s July tomorrow, this year has gone by in the blink of an eye 🙃

The versatility of the clients I have worked with so far this year has been incredible from; lymphatic drainage to PTs to Scottish fudge to balloons to polynucleotides to hair extensions.

Every business needs business, and to get said business you need content…

Hello, I’m Gemma of @patonmedia your content girlie 🤎

I have space in my diary for new clients, if you’d like an info pack DM me your email address & I will send over.

✨

#smallbusinessuk #smeuk #contentcreators #contentideas #contentday

A snapshot of this year so far… 📸

I can’t believe it’s July tomorrow, this year has gone by in the blink of an eye 🙃

The versatility of the clients I have worked with so far this year has been incredible from; lymphatic drainage to PTs to Scottish fudge to balloons to polynucleotides to hair extensions.

Every business needs business, and to get said business you need content…

Hello, I’m Gemma of @patonmedia your content girlie 🤎

I have space in my diary for new clients, if you’d like an info pack DM me your email address & I will send over.

✨

#smallbusinessuk #smeuk #contentcreators #contentideas #contentday

The Highland Fling - would you give it a go?

S3EP8 with Emily In The Outdoors | HYPE CLUB PODCAST | YouTube & Spotify

#westhighlandway #ultramarathon #ultramarathontraining #westhighlandwayscotland #scottishrunner #runner #runningchallenge

The Highland Fling - would you give it a go?

S3EP8 with Emily In The Outdoors | HYPE CLUB PODCAST | YouTube & Spotify

#westhighlandway #ultramarathon #ultramarathontraining #westhighlandwayscotland #scottishrunner #runner #runningchallenge

Struggling to market your business online? 🤯

💻 Content School is your step-by-step guide to confident, effective marketing – no team, no big budget, no overwhelm.

✅ Learn how to create content that connects
✅ Build a marketing strategy that actually works
✅ Grow your audience and increase sales – on your terms

Designed for small business owners who want to stop guessing and start growing, Content School gives you the tools, templates, and confidence to market like a pro – even if you’re starting from scratch.

📲 Self-paced. Actionable. No fluff.

Stop feeling stuck. Start showing up.

👉 DM “ME” for more info on how to take control of your marketing. Your audience is waiting….

#contentschool #contentmarketing #socialmediamarketing #smallbusinessuk #smallbusinessowner

Struggling to market your business online? 🤯

💻 Content School is your step-by-step guide to confident, effective marketing – no team, no big budget, no overwhelm.

✅ Learn how to create content that connects
✅ Build a marketing strategy that actually works
✅ Grow your audience and increase sales – on your terms

Designed for small business owners who want to stop guessing and start growing, Content School gives you the tools, templates, and confidence to market like a pro – even if you’re starting from scratch.

📲 Self-paced. Actionable. No fluff.

Stop feeling stuck. Start showing up.

👉 DM “ME” for more info on how to take control of your marketing. Your audience is waiting….

#contentschool #contentmarketing #socialmediamarketing #smallbusinessuk #smallbusinessowner

FREE CONTENT CALENDAR 👀📸🫡💭🥹🖤

Do you get confused? Overwhelmed? Lost?

Yeah because you don’t have a content calendar 😵‍💫

Ask any of my clients who I have given one too, and they will tell you it’s so handy & keeps you on track!

This is one of the many useful tools you can find in Content School 📸🎓

Enroll via my website (link in bio) or DM me for more info 💭

#contentschool #smallbusinessuk #smallbusinesssupport

FREE CONTENT CALENDAR 👀📸🫡💭🥹🖤

Do you get confused? Overwhelmed? Lost?

Yeah because you don’t have a content calendar 😵‍💫

Ask any of my clients who I have given one too, and they will tell you it’s so handy & keeps you on track!

This is one of the many useful tools you can find in Content School 📸🎓

Enroll via my website (link in bio) or DM me for more info 💭

#contentschool #smallbusinessuk #smallbusinesssupport

Saturday afternoon dancing to this tune in the middle of the Cowan Park with @includeme2club ☀️

What a beautiful day out ☺️

📸: @includeme2club

#IM2CFamilyFest #barrhead

Saturday afternoon dancing to this tune in the middle of the Cowan Park with @includeme2club ☀️

What a beautiful day out ☺️

📸: @includeme2club

#IM2CFamilyFest #barrhead

S3 EP8 with @emily_intheoutdoors 🎙️

New Episode: From Hobby to Lifestyle – Emily’s Inspiring Journey Through Running, Yoga & Community

In this feel-good episode, I chat with Emily – a passionate runner, yoga teacher, and founder of the @cafe77_barshaw_park Run Club. Emily’s journey into fitness started as a hobby alongside her full-time job, and has grown into a lifestyle that’s all about balance, community, and authenticity.

She shares how she got into marathon and ultra running, how teaching yoga has helped her reconnect with her body, and why she’s so committed to showing the real side of fitness on social media. No filters, no unrealistic routines – just genuine, everyday dedication that inspires others to move their bodies and look after their mental health.

Whether you’re a beginner runner, training for your first marathon, curious about yoga, or just love hearing stories from down-to-earth, driven people – this one’s for you.

Emily hyped up:
@cafe77_barshaw_park
@trailgoddessuk

🎧 Available now on @spotifyuk & @youtube
Follow @patonmedia on Instagram for more episodes and updates! & HypeClubPodcast on TikTok

#RunningJourney #MarathonTraining #UltraMarathon #YogaTeacher #FitnessCommunity #RunClub #WellnessJourney #FitnessMotivation #WomenInFitness #MentalHealthMatters #RealTalk #EverydayAthlete #CouchTo5K #RunningInspiration #YogaForRunners #UKFitnessPodcast #WellnessPodcast #MindBodyConnection

S3 EP8 with @emily_intheoutdoors 🎙️

New Episode: From Hobby to Lifestyle – Emily’s Inspiring Journey Through Running, Yoga & Community

In this feel-good episode, I chat with Emily – a passionate runner, yoga teacher, and founder of the @cafe77_barshaw_park Run Club. Emily’s journey into fitness started as a hobby alongside her full-time job, and has grown into a lifestyle that’s all about balance, community, and authenticity.

She shares how she got into marathon and ultra running, how teaching yoga has helped her reconnect with her body, and why she’s so committed to showing the real side of fitness on social media. No filters, no unrealistic routines – just genuine, everyday dedication that inspires others to move their bodies and look after their mental health.

Whether you’re a beginner runner, training for your first marathon, curious about yoga, or just love hearing stories from down-to-earth, driven people – this one’s for you.

Emily hyped up:
@cafe77_barshaw_park
@trailgoddessuk

🎧 Available now on @spotifyuk & @youtube
Follow @patonmedia on Instagram for more episodes and updates! & HypeClubPodcast on TikTok

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